A New Partnership for an Exciting Season
Punjab Kings has officially announced Kshema General Insurance as their ‘Official General Insurance Partner’ for the upcoming IPL 2025 season. This collaboration aims to enhance fan engagement while promoting insurance awareness across the country.
Kshema Logo on Punjab Kings’ Playing and Practice Kits
As part of the sponsorship deal, the Kshema logo will be prominently featured on the playing and practice kits of the Punjab Kings team. This strategic branding move will strengthen Kshema’s visibility among millions of cricket fans during the tournament.
‘Kshema Secure Hands’ Initiative to Highlight Fielding Excellence
One of the key highlights of this partnership is the launch of “Kshema Secure Hands”, a digital initiative designed to showcase Punjab Kings’ best fielding moments throughout IPL 2025. The initiative will celebrate players’ agility and commitment on the field, aligning with Kshema’s focus on protection and security.
Kshema General Insurance Excited About the Association
Expressing enthusiasm about the partnership, Bhaskar Thakur, CMO of Kshema General Insurance, stated:
“We are thrilled to collaborate with Punjab Kings as they gear up for another thrilling IPL season. The team has always maintained a strong connection with its fans and has delivered exciting cricket over the years. At Kshema, we also prioritize customer welfare through our innovative insurance solutions, making this a perfect partnership. Through this association, we aim to connect with cricket lovers nationwide and create awareness about the importance of insurance.”
Punjab Kings Look Forward to a Successful Collaboration
Punjab Kings CEO Satish Menon also shared his excitement:
“We are delighted to welcome Kshema General Insurance as our official partner for this IPL season. This partnership will bring valuable opportunities for both brands, driving mutual growth and engagement.”
Kshema’s Marketing Campaign to Engage Fans
To maximize the impact of this collaboration, Kshema General Insurance will launch a nationwide marketing campaign to promote the partnership and the “Kshema Secure Hands” initiative. This campaign will engage fans across digital platforms and highlight the importance of financial security in everyday life.
With this partnership, Punjab Kings and Kshema General Insurance are set to create a lasting impact, both on and off the field, during IPL 2025!(cricket betting app)