IPL 2024 Earned Media Equity: Rs 4,094 Crores

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Wavemaker MESH Releases Ninth Edition of Earned Equity Report on IPL

Audience Perception Analysis

Wavemaker MESH, a real-time data intelligence solution, has unveiled the ninth edition of its Earned Equity report, which delves into the evolving audience perception of the Indian Premier League (IPL) over the years. The report emphasizes the digital audience, utilizing data points such as digital content consumption and social and search insights.

Increased Interactions and Conversations

The report highlights a significant increase in interactions and conversations for this IPL season compared to previous ones, leading to a 10% rise. The buzz score for IPL 2024 reached an impressive 533 million, with video content consumption related to IPL 2024 growing nearly three times more than the last season.

Top Teams and Players

Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) continued to be the leading conversation drivers. The winning team, Kolkata Knight Riders (KKR), ranked third, while players such as Abhishek Sharma and Shivam Dube stood out in the ‘Disruptive XI’ leaderboard as emerging talents. Virat Kohli remained the most popular player this season, with Ruturaj Gaikwad and Mayank Yadav also gaining prominence.

Brand Visibility and Media Value

The data indicates that Tata, the title partner, emerged as the most buzzworthy brand, followed by Jio Cinema, with Dream 11 being the most visible principal sponsor on social media. The earned media equity for IPL 2024 was valued at Rs 4,094 crores, with sponsor earned media valued at Rs 905 crores. Broadcasters Jio Cinema and Star Sports had the highest earned media value (EMV), followed by the title sponsor Tata. RCB topped the EMV index for teams, followed by CSK and KKR.

Future Sponsorships and Partnerships

Ajay Gupte, CEO of Wavemaker South Asia, expressed enthusiasm about the report, stating, “We are looking forward to presenting the ninth edition of the Earned Equity Report on IPL. I believe this report is poised to be a resource for cricket enthusiasts and brands alike, particularly in shaping their marketing strategies. We believe that it will provide insights to brands, paving the way for future sponsorships and partnerships.”

This comprehensive analysis provides valuable insights into audience engagement, brand visibility, and emerging trends, making it a crucial resource for stakeholders in the IPL ecosystem.(cricket betting app)