Disney Star: 1B views, 1M viewers during IPL 2024

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Disney Star Records 1 Billion Views on Social Media for IPL

Disney Star, the official broadcaster of the Indian Premier League (IPL), has achieved a significant milestone by recording 1 billion views on its social media platforms, reaching 100 million unique users.

Celebrating IPL Across the Nation

The television network celebrated the cricket festival across India, providing fans with various experiences both on the ground and through social media. Collaborations with experts, ambassadors, and creators resulted in engaging initiatives that embodied IPL fandom.

Vikarm Passi on Fan Engagement

Vikarm Passi, Head of Marketing at Star Sports Network, expressed his excitement: “We are ecstatic by the overwhelming response from fans across the nation during this IPL season. The incredible growth in engagement on our social media platforms and the widespread reach we achieved is a testament to the passion and love of fans and viewers that unite us all. Our dedicated efforts to create a vibrant and immersive fan experience have truly brought the spirit of IPL to life.”

‘Star Nahi Far’ Initiative

The ‘Star Nahi Far’ initiative provided a unique opportunity for fans to meet their favorite IPL players and legends. Ambassadors like Rishabh Pant and Hardik Pandya, along with cricket legends like Steve Smith, participated. Over 50 million fans from 1,450 cities joined the contest to meet more than 20 IPL stars, making it Glance’s largest contest.

Rishabh Pant shared his experience: “Meeting fans through Star Sports’ wonderful ‘Star Nahi Far’ initiative was an incredibly humbling experience for me. Their unwavering support and heartfelt wishes during the tough times touched me.”

‘Dream Job’ Campaign

Star Sports’ “Dream Job” campaign for the ICC T20 World Cup 2024 attracted 5,500 diverse entries during IPL 2024. The campaign generated buzz on social media, with one reel receiving 61 million views. The digital activation received over 310 million views, and Soumi Dey Sarkar, a national-level powerlifting athlete, emerged victorious following a rigorous selection process.

‘Ajab Gajab T20 Challenge’

The “Ajab Gajab T20 Challenge” organized by Star Sports involved over 100 top influencers in India, along with creators and former cricketers. Participants included Dharna, Abhishek Malhan, Aakash Gupta, and Viraj Ghelani, who competed alongside cricketers Steve Smith, Irfan Pathan, Harbhajan Singh, and Ambati Rayudu.

CarryMinati, who collaborated with Star Sports, remarked, “Working with Star Sports on the TATA IPL 2024 was a special experience for me. It gave me the opportunity to showcase a different side of the tournament.”

‘Incredible Premier League School Quiz’

The ‘Incredible Premier League School Quiz’ attracted young cricket fans, cultivating their admiration for the sport and providing special opportunities for brands targeting this enthusiastic consumer cohort. The second edition of the quiz drew 2.1 lakh participants from over 17,000 schools.

Extensive Fan Community

Disney Star has collaborated with multiple platforms, including Meta, YouTube, Glance, and Josh, to better serve the fan base. The media outlet established an extensive fan community of around 50.9 million across YouTube, Instagram, X, Facebook, and WhatsApp, as well as India’s largest sports community on WhatsApp, with over 15.50 million followers.(cricket betting app)